According to Hudson and Ritchie (2006), movie tourism is a fast growing sector of the tourism industry. Statistics show that destinations featured in films and television series have seen an increase in visitor numbers. This form of tourism is often referred to as film-induced tourism or movie-induced tourism and is defined as a tourist who visits a destination featured on television, video or a cinema screen (Hudson & Ritchie, 2006). 

 

Some believe that this form of tourism has become increasingly popular due to more tourists being interested in cinematographic history through a real visiting experience (Schofield, 1996). 

 

According to Schama (1996), people are inclined to visit a certain destination because of a specific image, memory, association or emotional attachment. Films can provide people with knowledge about a certain destination such as its nature, culture or people and this helps build interest and can eventually induce people to visit the destination because they want to know more (Iwashita, 2006; Butler, 1990).