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The Future of Movie Tourism

After reviewing different author's literature and theories on movie induced tourism, it is fair to say that movies can influence tourism at the destination along with filming locations within it. Looking at the examples and case studies within this website, it is clear that the majority of movies have had a positive impact in increasing visitor numbers to the destination and are clearly a good promotion tool for marketing a destination. Aside from this, they can also help to build cultural awareness, build a positive image and eliminate seasonality. However, in order to ensure that movie tourism is sustainable, it is vital that the negative issues are considered before a decisions to produce a movie is made. In terms of this particular sector within the tourism industry, growth is likely to continue as destinations realise the potential that movie tourism has.

 

An example of this can be seen in the British Virgin Islands, where they have caught onto the benefits of marketing their islands as a great location for filming and are now actively encouraging film productions.

BVI Film Commision

Images from: (BingImages, 2015).

‘The premier filming location in the entire Caribbean! From experienced crews, knowledgeable and connected Local Production Managers (LPMs) to rolling green hills and seemingly never-ending white powdery sandy beaches, the BVI can match any tropical storyboard you can imagine.' (The British Virgin Islands, 2015). 

Conclusion

“DISCLAIMER: This entire website including all linked pages has been submitted as partial fulfilment for the degree of BA(Hons) in International Tourism Management at the University of Central Lancashire (UCLan), Preston, UK. Specifically, this website has been submitted to module code TL2123 as an assessed undergraduate project within the Division of Tourism, Hospitality and Events Management. This website is not related to any specific organisation/product/service but is meant to demonstrate my understanding of Movie Tourism. No intention is made to any specific organisation, product, service and/or person. Any similarity to real-world organisations, including branding, images, and/or product and services are purely coincidental. Copyright of images remains with the original copyright owner”. ​

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