Movie
Tourism
Not every film will be successful with increasing visitor numbers, in fact there are several factors that can determine the success of how well a film induces tourism in a certain destination (Hudson & Ritchie, 2006).
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For example, the story line and location setting have to be closely related so that the film can provide the audience with an emotional experience (Tooke & Baker, 1996).
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Repeated exposure of the film will also provide more familiarity, attachment and identification between the audience and a destination creating a push marketing effect. However, the success of the film will often determine the success of movie induced tourism (Grihault, 2003).
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Some say that television series are more successful than movies in the long term at inducing tourism because series’ are spanned over a longer period of time, which allows time to create a stronger bond with the viewer (Hellemans, 2013).
Films which have had a negative impact on a destination...
Spring Breakers - USA (Tampa)
Image from: (IMDb, 2015).
Local businesses thought the release of the film would be great for tourism and the local economy, but local residents said that the movie's darker side of drugs, violence and drinking depicted a damaging image for the area. However, despite this some said even though it depicted a bad image, they still saw the destination's "beautiful sunsets, palm trees and warm sun fun" which wouldn't put them off visiting the area (USA Today, 2015).
Homeland (TV Series)
Image from: (IMDb,2015).
According to BBC News, a Lebanese minister threatened to sue the makers of hit US TV series Homeland for misrepresenting Beirut in a recent episode of the show. A scene in the episode showed a terrorist and the military roaming the streets, but this episode was actually shot in Israel and according to the Tourism Minister, it did not depict reality and is a threat to their image and tourism industry (BBC News, 2012).
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