Movie
Tourism
Captain Corelli’s Mandolin - Cephalonia (Greece)
Braveheart - Wallace Monument (Scotland)
300% increase in visitor numbers a year after the film was released
(Hudson & Ritchie, 2006).
Images from: (Wikipedia, 2015), (Kimball, 2013).
Induced a 50% increase in visitor numbers (Hudson & Ritchie, 2006).
Images from: (Listal, 2015), (HotUKDeals, 2013), (Villa Farentinos, 2004).
Increase of 50% or more in all filmed locations (Hudson & Ritchie, 2006).
Managed to be fully booked for 3 consecutive years (Hudson & Ritchie, 2006).
Images from: (Glowworm, 2005), (The World Guide to Movie Locations , 2014), (The Crown Inn Old Amersham, 2013).
Troy - Canakkale (Turkey)
Four Weddings and a Funeral – The Crown Hotel, Amersham (UK)
Positive impacts of Movies on Tourism
One of the major benefits movie tourism can create is economic prosperity. The fact that film locations can be all-year, all-weather attractions alleviates the problem of seasonality at a destination and induces tourism receipts in the local economy (Beeton, 2004).
Movie tourism can also increase cultural value and awareness. For example, many heritage sites now a days are used in filming sets, and have gained popularity as a result (Busby & Klug, 2001).
According to studies conducted by Riley et al. (1998), the public's interest in movie tourism is at it's peak after the release of a film. Evidence also shows that certain destinations have seen around a 50% increase in visitor numbers even five years after a film release.
Mission Impossible 2 – National Park (Sydney)
The Beach - Maya Beach (Thailand)
200% increase in visitor numbers in 2000 (Hudson & Ritchie, 2006).
Images from: (Gorman, n,d), (Delaney, 2011), (Mcgoffs, 2008).
Harry Potter – various locations in the (UK)
Saw a 73% increase in visitor numbers (Hudson & Ritchie, 2006).
Images from: (Bing Images, 2015), (Kuday, 2009), (Mi-chelle, 2012).
Movies which have successfully induced tourism...
22% increase in youth market in 2000 and still climbing (Hudson & Ritchie, 2006).
Images from: (Bing Images, 2015).
Filming Locations
Miss Potter - Lake District
Beatrix Potter's House saw an increase of 30,000 visitors after the release of the film 'Miss Potter' Pritchard (2015).
Images from: (Bing Images, 2015), own photo.
Disney's Frozen - Norway
Since the release of Frozen, traffic on low-cost airline Norwegian Air Shuttle has increased by 52% and hotel bookings in Norway are up by 37% (Beaumont-Thomas, 2014).
Image from: (IMDb, 2015).
Negative Impacts of Movies on Tourism
Although the benefits might outweigh the negatives, it is important for the destination to also think about how movie tourism will impact the destination in a harmful way. For example, there are issues which need to be considered such as:
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Loss of privacy for local residents.
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Issues for locals and their accessibility to facilities.
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Traffic Congestion.
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Reaching the destinations carrying capacity.
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Destruction of the natural environment.
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Local resident attitudes towards the invasion of film producing crew and tourists.
(Hudson & Ritchie, 2006).
“DISCLAIMER: This entire website including all linked pages has been submitted as partial fulfilment for the degree of BA(Hons) in International Tourism Management at the University of Central Lancashire (UCLan), Preston, UK. Specifically, this website has been submitted to module code TL2123 as an assessed undergraduate project within the Division of Tourism, Hospitality and Events Management. This website is not related to any specific organisation/product/service but is meant to demonstrate my understanding of Movie Tourism. No intention is made to any specific organisation, product, service and/or person. Any similarity to real-world organisations, including branding, images, and/or product and services are purely coincidental. Copyright of images remains with the original copyright owner”.